audience insights tool for marketers

Instantly Understand Your Best Customers Like Never Before

Stop guessing who your audience is. HUCKLE helps you identify, understand, and engage your best customers using AI-powered insights.

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the process

Connect, Refine, and Engage Your Best Customers in One Place.

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sync your data

Connect your data and define your best customers.

Import a List of Contacts to analyze 350+ data points about your customers, including demographics, behaviors, and purchase habits.

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Analyze Your Way

Refine and Segment using detailed filters.

Instantly segment your audience with unmatched granularity using detailed filters. Use our AI marketing analyst, Finn, to help.

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learn about your best bets

Engage Like Never Before.

Build a real-time, detailed, and actionable target list of only the perfect customers across the U.S. so you can reach them where they are with the right message.

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What is Huckle?

HUCKLE is the fastest solution for detailed, actionable consumer data.

We're democratizing access to advanced consumer data, empowering businesses and organizations of all sizes with insights once reserved for major agencies and Fortune 100 companies.

COMPREHENSIVE
260 million

US Adult Profiles

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90 million

Updates Per Day

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CURRENT
95%

Average Match Rate

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ACCURATE
350+

Data Points per Customer

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feature suite

User Friendly Tools to Help You Understand Your Customers.

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Insight Explorer

Quickly uncover who your best customers are, and why they buy, using 350+ data points in seconds.

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Audience Builder

Quickly build precise, bias-free audiences using real-time behavioral data from 260M+ U.S. profiles.

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Campaign Hub

Turn insights into action by launching Meta and Google campaigns directly from HUCKLE. No manual setup needed.

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AI Assistant

Get instant, intelligent recommendations from your data, so you can act faster and market smarter.

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“HUCKLE allowed us to understand a subset of our customers, along with what their interests and purchasing practices were.”

Ryan Ray
Director of Analytics and Performance
Bob Evans

"Truly Impressed."

“I was truly impressed with not just the insights I gleaned from HUCKLE, but with how intuitive everything was.”

Anthony Gilroy
Senior Director of Marketing
Steinway & Sons

"A Great Tool."

“A great tool for creating detailed customer personas for any marketing campaign.”

Julie Niziurski
Research Engineer
Path
Our Pricing

Empowering marketers to understand, grow, and engage their audience at any budget.

Discover
49.99/mo
1,000 Customer Match Records
(+500 available add-ons)
100 Audience Builder Records
(+100 available add-ons)
10% off Add-On Records

Perfect for early-stage teams validating their audience strategy-run customer matches and test targeting with minimal lift.

Scale
244.99/mo
5,000 Customer Match Records
(+2,000 available add-ons)
2,000 Audience Builder Records
(+1,000 available add-ons)
25% off Add-On Records

Built for growing marketing teams ready to operationalize insights and scale campaigns with thousands of match and audience records.

Illuminate
Enterprise
Custom Integrations
Full AI Suite
Dedicated Support

Perfect for early-stage teams validating their audience strategy-run customer matches and test targeting with minimal lift.

Frequently Asked Questions

Have a question that takes a human to answer? No problem.

What data do you need to match or append?

All HUCKLE needs to match your customer dataset and append data are the following: first name / last name / email address-or- first name / last name / full address + zip.

With these data points we can match at an 70-80% accuracy rate.

Do you use my data to train your dataset?

HUCKLE does not use your customer data to train our models or datasets. Your data remains completely private and exclusive to your instance of the tool.

How do records and credits work?

Each pricing tier includes a set number of credits for matching and appending your customer list, as well as building lookalike lists. Once you've used your initial credits, you can purchase additional records at a discounted rate.

What data comes with a record?

We offer transparent, flat-rate pricing per profile, providing access to all 350+ data attributes for every matched, appended, or purchased record through our audience builder.

Introducing Personas

Know who your best customers really are, and how to reach more of them.

Home

Try the Home Persona Add-on Today

In the ever-evolving landscape of homemaking, one-size-fits-all messages leave audiences yearning for connection and personalization.

Upload Your List.
See Instant Insights.

Contact us for a customized onboarding experience tailored to your team today.